Saturday, June 15, 2024

Awards Show Ratings Disaster as Indie Spirit Special on IFC Fails to Make Top 150 Cable Shows of Thursday


Is it possible? I actually had a feeling this would happen.

With little promotion or attention, the 2021 Independent Spirit Awards shown live last night at 10pm on the IFC Channel were a spectacular failure.

The two hour special didn’t make the list of top 150 cable shows for Thursday.

Total viewers came to 73,000. And that was being generous. The numbers are tracked by Showbuzz Daily.

In recent years, the Spirit Awards show was able to find around 100,000 viewers. A couple of years ago they were down to 65,000. But those shows were Saturday at 2pm, the day before the Oscars. Why they went with Thursday at 10pm Eastern is beyond me.

The lowest rated show that was monitored on cable at 10pm last night was something on Fox Deportes, with 63,000 viewers.

This is really the season of bad karma. Scott Rudin is gone, there’s upheaval everywhere, and now Film Independent, a group with no good will, has seen broadcast disaster.

In case you don’t know, “Nomadland” won Best Picture. But in a year full of Black actors, none won. The best actors were Carey Mulligan, Riz Ahmed, Youn Yuh-Jung, and Paul Raci.

Roger Friedman
Roger Friedman
Roger Friedman began his Showbiz411 column in April 2009 after 10 years with Fox News, where he created the Fox411 column. His movie reviews are carried by Rotten Tomatoes, and he is a member of both the movie and TV branches of the Critics Choice Awards. His articles have appeared in dozens of publications over the years including New York Magazine, where he wrote the Intelligencer column in the mid 90s and covered the OJ Simpson trial, and Fox News (when it wasn't so crazy) where he covered Michael Jackson. He is also the writer and co-producer of "Only the Strong Survive," a selection of the Cannes, Sundance, and Telluride Film festivals, directed by DA Pennebaker and Chris Hegedus.

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