Tuesday, April 23, 2024

Pop: Lil Nas X Takes the Week with “Montero,” Twerking with Satan, Sneakers with Drops of Blood


What a week for Lil Nas X. And we thought he was a one hit wonder with “Old Town Road.” He’s not.

Lil Nas’s second BIG hit is “Montero (Call Me By Your Name),” finished the week at number 1. He beat Justin Bieber’s “Peaches” among other more mainstream projects.

In the complex, artful “Montero,” Lil Nas X twerks with Satan, offers gay themes, dances with the Devil, and religion gone wild. The video, which has had as many plays as the streaming audio– 20 million apiece– has the best graphics seen in a long time.

There’s even a piece in Time magazine explaining the symbolism!

At the same time that “Montero” took off, Lil Nas X caused a mini scandal by selling customized Nike sneakers containing a drop of blood. For people who couldn’t process this, the sneaker business became its own hot topic. Lil Nas X is smart, and knows how to play social media and PR. He got a huge amount of attention this week.

All told, “Montero (Call Me By Your Name)” had the total equivalent of 230,000 in sales. That came from 39.4 million in streams.

Will there be remixes? Somehow. An album? Inevitably.

The main thing is, Lil Nas X, flamboyant and thoughtful, is very smart, and he’s sticking around.


Roger Friedman
Roger Friedmanhttps://www.showbiz411.com
Roger Friedman began his Showbiz411 column in April 2009 after 10 years with Fox News, where he created the Fox411 column. His movie reviews are carried by Rotten Tomatoes, and he is a member of both the movie and TV branches of the Critics Choice Awards. His articles have appeared in dozens of publications over the years including New York Magazine, where he wrote the Intelligencer column in the mid 90s and covered the OJ Simpson trial, and Fox News (when it wasn't so crazy) where he covered Michael Jackson. He is also the writer and co-producer of "Only the Strong Survive," a selection of the Cannes, Sundance, and Telluride Film festivals, directed by DA Pennebaker and Chris Hegedus.

Read more

In Other News