Producers Barbara Broccoli and Michael Wilson learned from their respective father and stepfather, Albert “Cubby” Broccoli. The James Bond movies are invaluable investment and they won’t settle for anything in a deal.
EXCLUSIVELY I’m told the famed producing team has basically rejected a $400 million offer from Apple TV for the rights to Daniel Craig’s final film as Agent 007, “No Time to Die.”
The Broccoli’s, as they are known, will not take less than $600 million.
Apple’s offer is only for $400 million exclusive streaming window, worldwide rights.
Frankly, that’s ridiculous, and I think the Broccoli’s should be steamed. The movie will earn $1 billion easily from subscriptions. Everyone wants to see it. And Apple can do all kinds of branding for it with iPhone including ring tones and so on. Apple is a famous lowballer. The Broccolis are smart to wait and see what happens with the pandemic. Even if “No Time to Die” can’t be shown until June, the people will come in droves.
And so, we wait. This is no time to cave.