Monday, May 27, 2024

Broccoli’s Steamed: James Bond Producers Rejecting Apple Offer of $400 Million, Hold out for $600 Mil


Producers Barbara Broccoli and Michael Wilson learned from their respective father and stepfather, Albert “Cubby” Broccoli. The James Bond movies are invaluable investment and they won’t settle for anything in a deal.

EXCLUSIVELY I’m told the famed producing team has basically rejected a $400 million offer from Apple TV for the rights to Daniel Craig’s final film as Agent 007, “No Time to Die.”

The Broccoli’s, as they are known, will not take less than $600 million.

Apple’s offer is only for $400 million exclusive streaming window, worldwide rights.

Frankly, that’s ridiculous, and I think the Broccoli’s should be steamed. The movie will earn $1 billion easily from subscriptions. Everyone wants to see it. And Apple can do all kinds of branding for it with iPhone including ring tones and so on. Apple is a famous lowballer. The Broccolis are smart to wait and see what happens with the pandemic. Even if “No Time to Die” can’t be shown until June, the people will come in droves.

And so, we wait. This is no time to cave.


Roger Friedman
Roger Friedman
Roger Friedman began his Showbiz411 column in April 2009 after 10 years with Fox News, where he created the Fox411 column. His movie reviews are carried by Rotten Tomatoes, and he is a member of both the movie and TV branches of the Critics Choice Awards. His articles have appeared in dozens of publications over the years including New York Magazine, where he wrote the Intelligencer column in the mid 90s and covered the OJ Simpson trial, and Fox News (when it wasn't so crazy) where he covered Michael Jackson. He is also the writer and co-producer of "Only the Strong Survive," a selection of the Cannes, Sundance, and Telluride Film festivals, directed by DA Pennebaker and Chris Hegedus.

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