Monday, May 27, 2024

Ratings: “Time 100” on ABC Attracted Few Viewers, Beaten by New NBC Canadian Medical Show Called “Transplant”


Not many people watched the “Time 100” special on ABC last night. Just 2.4 million, actually, tuned in from 10-11pm Eastern.

The show was beaten by an NBC medical drama from Canada called “Transplant.” That surgically attached about 3.8 million fans.

A rerun of “FBI: Most Wanted” on CBS finished third in the time slot.

The “Time 100” tried to turn Time Magazine’s long-moribund special edition magazine into a TV awards show. A lot of names flashed by on the screen. The Weeknd performed. But it was kind of an infomercial, and not a very interesting one.

Years ago I used to cover the Time 100 dinner held at the former Time Warner building’s Jazz at Lincoln Center. Like most of these galas, the first years were fun and intimate. Then it became like a Shriner’s Convention, and the “winners” rarely showed up. Toward the end of Time magazine’s ownership by its original company, the Time 100 dinner could be called “The Usual Suspects.”

Will there be annual Time 100 TV specials? Procter & Gamble paid for it, so they’ll have to decide if 2.4 million viewers is enough to promote toothpaste and foot powder. The Time 100 rating was lower than P&G ever got for any of the soap operas they viciously killed off a decade ago.

Roger Friedman
Roger Friedman
Roger Friedman began his Showbiz411 column in April 2009 after 10 years with Fox News, where he created the Fox411 column. His movie reviews are carried by Rotten Tomatoes, and he is a member of both the movie and TV branches of the Critics Choice Awards. His articles have appeared in dozens of publications over the years including New York Magazine, where he wrote the Intelligencer column in the mid 90s and covered the OJ Simpson trial, and Fox News (when it wasn't so crazy) where he covered Michael Jackson. He is also the writer and co-producer of "Only the Strong Survive," a selection of the Cannes, Sundance, and Telluride Film festivals, directed by DA Pennebaker and Chris Hegedus.

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