Tuesday, June 25, 2024

“Schitt’s Creek” Wins Big, Takes Up First Hour of Emmys, Tanks Ratings Because No One’s Ever Seen it

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“Schitt’s Creek” was the big winner on the Emmy Awards last night– 7 awards. The rally took up the first hour of the Emmy show on ABC and tanked the ratings completely.

Why?

No one has ever seen “Schitt’s Creek.” On PopTV, that show’s highest rating was 501,000 for its finale on April 7th. It averaged around 300,000 viewers every week during its sixth and final season.

Prior to that, the average was around 250,000. In fact, their third season was higher than their fourth season.

If anyone’s seen “Schitt’s Creek,” it’s been on Netflix, although the streaming platform has never listed it as one of its most highly viewed shows.

And thus, we have the problem. A cult show loved by a small, devoted audience was not going to propel ratings for the Emmy Awards.

Most of the broadcast TV audience was watching football. Or doing something else. Maybe in Canada they watched, considering “Schitt’s Creek” comes from that country.

At least Catherine O’Hara and Eugene Levy finally got Emmy Awards. That’s some consolation. Now go watch all the Christopher Guest movies they’ve been in. See why they deserve lots of awards all the time.

Roger Friedman
Roger Friedmanhttps://www.showbiz411.com
Roger Friedman began his Showbiz411 column in April 2009 after 10 years with Fox News, where he created the Fox411 column. His movie reviews are carried by Rotten Tomatoes, and he is a member of both the movie and TV branches of the Critics Choice Awards. His articles have appeared in dozens of publications over the years including New York Magazine, where he wrote the Intelligencer column in the mid 90s and covered the OJ Simpson trial, and Fox News (when it wasn't so crazy) where he covered Michael Jackson. He is also the writer and co-producer of "Only the Strong Survive," a selection of the Cannes, Sundance, and Telluride Film festivals, directed by DA Pennebaker and Chris Hegedus.

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