Sunday, May 26, 2024

“Star Wars” Star John Boyega Makes a Stink About Jo Malone Cosmetics After Company Screws Him: “I don’t have time for nonsense”


“Star Wars” star John Boyega — he’s played Finn in the last three movies– is angry with cosmetics company Jo Malone, and I don’t blame him. He’s stopped being their brand ambassador for men after one year. The reason? Jo Malone replaced the black people in a short film Boyega made with Chinese people for release in China. They took the black people out.

They don’t sound very smart. They didn’t even tell him. He found out about it on social media. Are these people daft?

Boyega wrote on Twitter:
“I have decided to step down as Jo Malone’s global ambassador. When I joined the brand as their first male global ambassador last year, I created the short film we used to launch the campaign. It won the Fragrance Foundation Virtual awards 2020 for Best Media Campaign.

“Their decision to replace my campaign in China by using my concepts and substituting a local brand ambassador for me, without either my consent or prior notice, was wrong. The film celebrated my personal story– showcasing my hometown, including my friends and featuring my family.

While many brands understandably use a variety of global and local ambassadors , dismissively trading out one’s culture this way is not something I can condone.

It’s back to back but I assure you this will be dealt with swiftly. I don’t have time for nonsense. We press on and strong. Stay blessed people”

Jo Malone is expensive, high end stuff. You’d think they’d be smarter than messing with a Jedi. They deserve a time out, for sure, a nice little boycott, I think.

The company, too late, apologized: “We deeply apologise for what on our end was a mistake in the local execution of the John Boyega campaign. John is a tremendous artist with great personal vision and direction. The concept for the film was based on John’s personal experiences and should not have been replicated.”

Here’s a video from YouTube of Boyega’s film and the Jo Malone Chinese altered version:

Roger Friedman
Roger Friedman
Roger Friedman began his Showbiz411 column in April 2009 after 10 years with Fox News, where he created the Fox411 column. His movie reviews are carried by Rotten Tomatoes, and he is a member of both the movie and TV branches of the Critics Choice Awards. His articles have appeared in dozens of publications over the years including New York Magazine, where he wrote the Intelligencer column in the mid 90s and covered the OJ Simpson trial, and Fox News (when it wasn't so crazy) where he covered Michael Jackson. He is also the writer and co-producer of "Only the Strong Survive," a selection of the Cannes, Sundance, and Telluride Film festivals, directed by DA Pennebaker and Chris Hegedus.

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