Thursday, April 25, 2024

Books: Mary Trump’s Family Tell All Sells 1.1 Million Copies, Donald Trump Jr’s Self Published Rant Isn’t Being Counted by BookScan


There are now more books about Donald Trump by friends, enemies, and journalists on all sides of the story that they could fill a store of their own.

But two recent tomes tell a tale of the tape. Niece Mary Trump’s “Too Much and Never Enough: How My Family Created the World’s Most Dangerous Man” has stayed in the top 10 on amazon since its release on July 14th.

A lot was made of its touted sales right away. But once things settled down, NPD Book Scan got a grip on the hyperbole. They say “Too Much” has sold 1,101,200 copies. That’s pretty impressive no matter how much you subscribe to Simon & Schuster’s 1.35 million announcement after the first week of sales. That larger number is probably the total they printed.

Mary is certainly the more successful family author right now. Donald Trump Jr.’s “Liberal Privilege” is a bust, by comparison. No one knows how many copies its sold and no one ever will because NPD Book Scan doesn’t cover self-published books. Junior was a wise guy this time around, and forsook regular publishing to try and make more money. The plan backfired.

Junior’s last book, “Triggered,” was published by Hachette’s conservative imprint, Center Street Books. The price was $17.95. He’s hawking “Liberal Privilege” for $29.95, and few people want it. Right now it’s fluctuating between numbers 40 and 50 on amazon. And dropping.

So tag Mary the winner in the family sweepstakes. As for Junior, he can always eat the books he printed up, or pulp them later this fall. He can claim all the numbers he wants, but “Liberal Privilege” is a vanity project and there will never be an offical reckoning of it. Maybe he can hand them out in prison in next year.


Roger Friedman
Roger Friedman
Roger Friedman began his Showbiz411 column in April 2009 after 10 years with Fox News, where he created the Fox411 column. His movie reviews are carried by Rotten Tomatoes, and he is a member of both the movie and TV branches of the Critics Choice Awards. His articles have appeared in dozens of publications over the years including New York Magazine, where he wrote the Intelligencer column in the mid 90s and covered the OJ Simpson trial, and Fox News (when it wasn't so crazy) where he covered Michael Jackson. He is also the writer and co-producer of "Only the Strong Survive," a selection of the Cannes, Sundance, and Telluride Film festivals, directed by DA Pennebaker and Chris Hegedus.

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