Saturday, April 20, 2024

Young and Watchless: The Soap Operas Are Back But Ratings Are Half What They Were Pre-Pandemic Break


The three daytime soaps that went into reruns are back on the air with new episodes after a three month long pandemic break.

“Days of our Lives” never stopped showing first run episodes.

And the news is not great. All four shows have about half the viewers they left off with in May.

It’s not like all the actors and stories aren’t going full throttle. But August is always a low viewing month. And this August people got out of the habit of watching their shows.

The networks are going to have to step up promotion if they want their audience to return.

Number 1 show “The Young and the Restless” is really suffering with their lowest ratings ever. For the week of August 10th-14th, the total viewers were 2,685,000. “Y&R” should be up at least around 4.1 million.

The soaps have taken a lot of blows this year, starting with interruptions because of the impeachment hearings. The pandemic break was devastating.

So get back to your shows, fans! All the scheming and manipulating and sexy time is back!


Roger Friedman
Roger Friedman
Roger Friedman began his Showbiz411 column in April 2009 after 10 years with Fox News, where he created the Fox411 column. His movie reviews are carried by Rotten Tomatoes, and he is a member of both the movie and TV branches of the Critics Choice Awards. His articles have appeared in dozens of publications over the years including New York Magazine, where he wrote the Intelligencer column in the mid 90s and covered the OJ Simpson trial, and Fox News (when it wasn't so crazy) where he covered Michael Jackson. He is also the writer and co-producer of "Only the Strong Survive," a selection of the Cannes, Sundance, and Telluride Film festivals, directed by DA Pennebaker and Chris Hegedus.

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