Two things come to mind when you hear the Rolling Stones are opening a boutique in Carnaby Street, London: is it 1966? Do they know they realize no one shops in brick and mortar stores? Also, there’s a pandemic?
Alas, even so, Mick Jagger and co are about to start selling “pieces for fans of all ages, including men’s, women’s and children’s fashion and accessories. A special glassware has been developed with Baccarat engraved with the Rolling Stones tongue. The store will feature chairs and scarves from The Soloist, and raincoats and hats from premium Swedish raincoat brand Stutterheim.”
Basically, anything they can stamp the famous tongue logo on, with a special Pantone color red. This will be a tie in to the reissue of “Goats Head Soup” from 1973 with a new song called “Scarlett.”
Um, Mick, the Beatles tried this in 1968. But merch is merch, no matter what year it is! Start them up– I mean, the cash registers!
The new store, created in partnership with Bravado, Universal Music Group’s merchandise and brand management company, will feature all the hallmarks of the iconic band and include exclusive new fashion and merchandise under the ‘RS No. 9 Carnaby’ brand available in-store and online beginning 9 September 2020.
And this won’t be the only store. It’s described as the “flagship.” So brace yourselves for a Stones store coming to your mall, or what’s left of it.