Wednesday, May 22, 2024

Cry Now, Laugh Later as R&B Pop Star Drake Releases New Song, Video Infomercial for Nike, Shot at their HQ


Drake is back. Well, he’s never gone for long.

Drake’s new “song” is called “Laugh Now, Cry Later,” but I’d say it’s more “Cry Now, Laugh Later.” The video is basically an infomercial for Nike, shot at their headquarters. The entire thing is a shameless promotional device. Did Nike even pay for it? Even if they didn’t, it’s like the reverse of product placement. It’s almost like Drake is the product that’s been placed. Nike is the main idea.

This may be why the single didn’t go straight to number 1 on iTunes. It’s number 4. Even Drake fans can smell a rat here.


Roger Friedman
Roger Friedman
Roger Friedman began his Showbiz411 column in April 2009 after 10 years with Fox News, where he created the Fox411 column. His movie reviews are carried by Rotten Tomatoes, and he is a member of both the movie and TV branches of the Critics Choice Awards. His articles have appeared in dozens of publications over the years including New York Magazine, where he wrote the Intelligencer column in the mid 90s and covered the OJ Simpson trial, and Fox News (when it wasn't so crazy) where he covered Michael Jackson. He is also the writer and co-producer of "Only the Strong Survive," a selection of the Cannes, Sundance, and Telluride Film festivals, directed by DA Pennebaker and Chris Hegedus.

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