Tuesday, May 19, 2026

Cry Now, Laugh Later as R&B Pop Star Drake Releases New Song, Video Infomercial for Nike, Shot at their HQ

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Drake is back. Well, he’s never gone for long.

Drake’s new “song” is called “Laugh Now, Cry Later,” but I’d say it’s more “Cry Now, Laugh Later.” The video is basically an infomercial for Nike, shot at their headquarters. The entire thing is a shameless promotional device. Did Nike even pay for it? Even if they didn’t, it’s like the reverse of product placement. It’s almost like Drake is the product that’s been placed. Nike is the main idea.

This may be why the single didn’t go straight to number 1 on iTunes. It’s number 4. Even Drake fans can smell a rat here.

 

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Roger Friedman
Roger Friedmanhttps://www.showbiz411.com
Roger Friedman is the founder and editor-in-chief of Showbiz411. He wrote the FOX411 column on FoxNews.com from 1999 to 2009 and previously edited Fame magazine and wrote the "Intelligencer" column at New York magazine. His bylines have appeared in The New York Times, The Washington Post, the New York Daily News, the New York Post, Vogue, Details, and the Miami Herald. He is a voting member of the Critics Choice Awards (Film and Television branches), and his movie reviews are tracked by Rotten Tomatoes. is articles have appeared in dozens of publications over the years including New York Magazine, where he wrote the Intelligencer column in the mid 90s and covered the OJ Simpson trial, and Fox News (when it wasn't so crazy) where he covered Michael Jackson. With D.A. Pennebaker and Chris Hegedus, he co-produced the 2002 documentary "Only the Strong Survive," which screened at Directors' Fortnight at the Cannes Film Festival.

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