Thursday, May 30, 2024

Ye of Little Faith: Kanye West’s Music Sales in Steep Decline Over Last Four Weeks, Referendum on “Candidacy”?


EXCLUSIVE Kanye West is apparently “running for president” in an effort to help Donald Trump. He thinks blacks will rally around him and siphon off votes from Joe Biden.

So far he’s polling at 2% among black voters, so that’s not working.

He can’t count on his music fans to help him either.

Over the last few weeks, Kanye’s music sales– which were anemic to begin with– have gone into a steep decline.

This week, he’s running at around 50% of his sales from last week, which were minuscule.

But the trend is down, especially among fans who might be streaming his older releases or even his Christian themed “Jesus is King” album. Meanwhile, Kanye has stopped talking completely about his “Donda” album, which was supposed to be released a month ago and has vanished into thin air.

Figures from Buzz Angle/Alpha Data going back to the week of July 3rd showing Kanye’s total sales including streaming were 43,549. Fast forward to the week of August 7th, sales are 15,269. Actual album sales dropped by 50% from Julky 31st to August 7th. Digital album sales– Kanye’s bread and butter– fell 388 to 223. Physical album sales– which is most his catalog on CD– went from 1,168 to 782. By the time this adventure in offensiveness is over, Kanye may not have a music career to return to.

Does this translate to sneakers as well? And how does The Gap feel about Kanye’s politics? (The answer will surprise you. John Fisher, whose family owns The Gap, is a big Trump Republican donor.)

Stay tuned…


Roger Friedman
Roger Friedman
Roger Friedman began his Showbiz411 column in April 2009 after 10 years with Fox News, where he created the Fox411 column. His movie reviews are carried by Rotten Tomatoes, and he is a member of both the movie and TV branches of the Critics Choice Awards. His articles have appeared in dozens of publications over the years including New York Magazine, where he wrote the Intelligencer column in the mid 90s and covered the OJ Simpson trial, and Fox News (when it wasn't so crazy) where he covered Michael Jackson. He is also the writer and co-producer of "Only the Strong Survive," a selection of the Cannes, Sundance, and Telluride Film festivals, directed by DA Pennebaker and Chris Hegedus.

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