Monday, May 27, 2024

Beyonce “Black is King” Fans Don’t Realize Last Year’s Album “The Lion King: The Gift” is the Soundtrack, Buy Only 5K Copies of Album


Beyonce fans who owned “The Lion King: The Gift” were pretty much locked in with its release last summer.

Despite Beyonce’s new “Black is King” visual thing on Disney Plus, more fans did not go out and the album from last year.

Last week “The Gift” sold just 5,000 CDs and downloads, a total of 26,000 copies including streaming.

That could be a troublesome number for Disney if it can be compared to the number of subscribers who joined Plus just to see “Black is King.”

It also makes you wonder how many Beyonce fans who were already Disney Plus subscribers have actually watched and listened to “Black is King.” Or understand that “The Gift” is its soundtrack.

I know, that part is confusing. Because Beyonce and her Parkwood Entertainment and Disney haven’t done much to tie the two projects together. Yet, “Black is King” takes all those “Gift” songs, makes new gorgeous videos for them and gives them a story. I know that when I watched the 90 minute video, I appreciated the songs in a whole new way.

But fans are not making that connection. And Sony isn’t doing anything to promote last year’s album since Beyonce cut them out of this project.

In the end, the lion really does sleep tonight.

Roger Friedman
Roger Friedman
Roger Friedman began his Showbiz411 column in April 2009 after 10 years with Fox News, where he created the Fox411 column. His movie reviews are carried by Rotten Tomatoes, and he is a member of both the movie and TV branches of the Critics Choice Awards. His articles have appeared in dozens of publications over the years including New York Magazine, where he wrote the Intelligencer column in the mid 90s and covered the OJ Simpson trial, and Fox News (when it wasn't so crazy) where he covered Michael Jackson. He is also the writer and co-producer of "Only the Strong Survive," a selection of the Cannes, Sundance, and Telluride Film festivals, directed by DA Pennebaker and Chris Hegedus.

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