Wednesday, May 22, 2024

Taylor Swift’s New Album, Recorded in April, Comes with a Full Line of Merchandise And a Fancy, Expensive Video


Taylor Swift’s new album, “Folklore,” dropping as a surprise tonight, was written and recorded just three months ago.

That was enough time, apparently, to develop a whole line of merchandise to bundle with the album, and a complete marketing plan. Not bad.

There’s also a fancy, expensive video to go with the song, “Cardigan,” that is debuting on all platforms simultaneously. Taylor wrote and directed it, but Oscar nominee Rodrigo Prieto did the cinematography.

There’s an actual Taylor Swift cardigan that you can buy on the site. It’s 100% acrylic, “Cream cable knit cardigan with black matte buttons, dark gray trim, light gray star embroidery on both arms, and light gray album title patch on left chest with dark grey font.”

Price: $49, and you get the album. There’s also a $60 hoodie, a $55 pullover, a phone case, a t shirt, a phone holder, and a black and white “lithograph” to pin up over your bed.

Carpe diem!

PS Remember when Joni Mitchell’s “Blue” came out and there was whole line of blue stuff? No, I didn’t think so. Or remember when Carole King was selling tapestries, and Carly Simon had ready make “Hot Cakes” at the supermarket? No? Maybe that’s why we took their music seriously.


Roger Friedman
Roger Friedman
Roger Friedman began his Showbiz411 column in April 2009 after 10 years with Fox News, where he created the Fox411 column. His movie reviews are carried by Rotten Tomatoes, and he is a member of both the movie and TV branches of the Critics Choice Awards. His articles have appeared in dozens of publications over the years including New York Magazine, where he wrote the Intelligencer column in the mid 90s and covered the OJ Simpson trial, and Fox News (when it wasn't so crazy) where he covered Michael Jackson. He is also the writer and co-producer of "Only the Strong Survive," a selection of the Cannes, Sundance, and Telluride Film festivals, directed by DA Pennebaker and Chris Hegedus.

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