Sunday, June 21, 2026

The “Liberty Biberdy” Guy from Liberty Mutual Commercials, Tanner Novlan, Is Joining CBS Soap “Bold and the Beautiful”

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How do you follow up one the big watercooler talk commercials? Well, Tanner Novlan has figured out his next move.

Tanner is the star of that Liberty Mutual ad in which a dim witted actor auditions for the commercial. He blows all his lines, can’t remember anything and can’t take direction. Now he’s taking his act to CBS’s “The Bold and the Beautiful” where he will play… a doctor! I hope his patients have good insurance. Look Novlan took join the show in the fall as they air new episodes post-COVID.

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Roger Friedman
Roger Friedman
Roger Friedman is the founder and editor-in-chief of Showbiz411. He wrote the FOX411 column on FoxNews.com from 1999 to 2009, where he covered Michael Jackson, and previously wrote the "Intelligencer" column at New York magazine in the mid-1990s, where he covered the O.J. Simpson trial. He also edited Fame magazine. His bylines have appeared in The New York Times, The Washington Post, the New York Daily News, the New York Post, Vogue, Details, and the Miami Herald. He is a voting member of the Critics Choice Awards (Film and Television branches), and his movie reviews are tracked by Rotten Tomatoes. With D.A. Pennebaker and Chris Hegedus, he co-produced the 2002 documentary "Only the Strong Survive," which screened at Directors' Fortnight at the Cannes Film Festival.

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