Friday, May 24, 2024

Everybody Must Get Stoned: Bob Dylan Announces Trilogy of Tennessee Whiskeys, and the Tracklist to New Album


Bob Dylan is not shy about branding. Call this Everybody Must Get Stoned.

Dylan, our poet laureate, has announced on Instagram a “trio of Tennessee Whiskeys” They’re called Heaven’s Door, named for his famous song “Knockin On Heaven’s Door.” Each bottle is 50 bucks. One comes in a faux leather case with Dylan lyrics scrawled on it to make it look like a book. He’s also got an album coming out next week called “Rough and Ready.” It’s unclear which project is the tie in and which the main event. I guess we’re lucky there’s no cologne called “Blowin’ in the Wind” or Shelter from the Storm home furnishings.

Well, why not? Guillermo del Toro has a line of tequila. Francis Ford Coppola has his wine. Ernest Hemingway– who will never go away– is touting cologne. And of course, Kanye West has his sneakers. Why shouldn’t Bob Dylan have some good merch?

Roger Friedman
Roger Friedman
Roger Friedman began his Showbiz411 column in April 2009 after 10 years with Fox News, where he created the Fox411 column. His movie reviews are carried by Rotten Tomatoes, and he is a member of both the movie and TV branches of the Critics Choice Awards. His articles have appeared in dozens of publications over the years including New York Magazine, where he wrote the Intelligencer column in the mid 90s and covered the OJ Simpson trial, and Fox News (when it wasn't so crazy) where he covered Michael Jackson. He is also the writer and co-producer of "Only the Strong Survive," a selection of the Cannes, Sundance, and Telluride Film festivals, directed by DA Pennebaker and Chris Hegedus.

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