Sunday, June 16, 2024

Lady Gaga’s 6th Album, “Chromatica,” Is Already Number 1 on Amazon, But No One Will Hear It Before Its Friday Release


True or false: the last Lady Gaga album was the soundtrack to “A Star is Born.”


The last Lady Gaga album was “Joanne,” released October 30, 2016. Its first week sales were a total 162,000, and it collapsed after that. It wasn’t until Gaga appeared as the half time musical act on the Super Bowl, the following February, that the “Joanne” album finally exploded. Indeed, all Gaga recordings flew up the charts that night, and revived her sales enormously.

“A Star is Born” followed almost exactly two years later, in October 2018. Opening week sales were 201,000. It was another slow builder, until the movie finally took hold and “Shallow” became an anthem.

Now we wait for Friday’s “Chromatica.” Postponed from April 10th, the album had a first single, “Stupid Love,” that was more of a loss leader, a teaser. It didn’t do much more than tell the world Lady Gaga was back.

The second single, a duet with Ariana Grande called “Rain on Me,” is number 1 right now. It couldn’t be anything else. Ariana’s manager, Scooter Braun, touts it on social media like it’s his client’s record and Gaga is the guest star. But it’s brilliant marketing, the marriage of two superstars.

“Chromatica” is already number 1 on Amazon, and will debut on iTunes Friday at midnight at number 1. But aside from the two singles, no one’s heard any of it. There are no press copies — too much concern about piracy. Even Tony Bennett hasn’t heard it. So Friday midnight could cause Spotify to crash, as all Gaga fans pile on the service to hear the album for the first time.

With very little else going on, will “Chromatica” have a bigger opening week that “Joanne” or “A Star is Born?” If the marketing is any indication, first week sales should exceed 200,000. Of course, the big problem is media appearances. In a normal release, Gaga would be on Jimmy Fallon first, then doing Carpool Karaoke with James Corden, hitting “Today” or “GMA” for morning concerts, etc. But none of that is available this week.

Lucky for Gaga, with all the beef shortages, her meat dress was probably broiled and served a long time ago. “Chromatica” will be a vegetarian delight!


Roger Friedman
Roger Friedman
Roger Friedman began his Showbiz411 column in April 2009 after 10 years with Fox News, where he created the Fox411 column. His movie reviews are carried by Rotten Tomatoes, and he is a member of both the movie and TV branches of the Critics Choice Awards. His articles have appeared in dozens of publications over the years including New York Magazine, where he wrote the Intelligencer column in the mid 90s and covered the OJ Simpson trial, and Fox News (when it wasn't so crazy) where he covered Michael Jackson. He is also the writer and co-producer of "Only the Strong Survive," a selection of the Cannes, Sundance, and Telluride Film festivals, directed by DA Pennebaker and Chris Hegedus.

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