Monday, July 22, 2024

WalMart Commercial Perfectly Resurrects Sam & Dave’s 1966 Perennial, Timeless “Hold On I’m Coming”


Wal Mart is blanketing our airwaves with a great commercial dedicated to health care workers and first responders. There’s an unmistakable song playing through the commercial, Sam & Dave’s classic 1966 hit “Hold On I’m Coming.” Sam Moore’s lush voice is prominent, with the late Dave Prater underscoring harmony. Those lyrics by Isaac Hayes and David Porter are reassuring everyone during tough times:

Now, don’t you ever be sad
Lean on me, when the times are bad
When the day comes and you’re down, baby
In a river of trouble and about to drown

Hold on, I’m coming
Hold on, I’m coming.

The horns you hear were played by Wayne Jackson, Charles “Packy” Axton, and Don Nix, aka the Mar-Key horns from Stax Records. It’s a signature sound for Sam & Dave that can be heard on all their great hits.

The song is even more poignant today. Sam’s daughter, Joanne Schmidt, is graduating this morning from Yale University’s Doctor of Nursing program. Many congrats on an amazing accomplishment! It wasn’t easy. Joanne is a single mom whose son, Jaelin Taylor, is a recent college grad and budding actor and filmmaker. (Also, PS, one of Joanne’s dozen other grads in the program is coincidentally named Steven Tyler!)

Roger Friedman
Roger Friedman
Roger Friedman began his Showbiz411 column in April 2009 after 10 years with Fox News, where he created the Fox411 column. His movie reviews are carried by Rotten Tomatoes, and he is a member of both the movie and TV branches of the Critics Choice Awards. His articles have appeared in dozens of publications over the years including New York Magazine, where he wrote the Intelligencer column in the mid 90s and covered the OJ Simpson trial, and Fox News (when it wasn't so crazy) where he covered Michael Jackson. He is also the writer and co-producer of "Only the Strong Survive," a selection of the Cannes, Sundance, and Telluride Film festivals, directed by DA Pennebaker and Chris Hegedus.

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