Monday, April 15, 2024

Aging: Taylor Swift Music Special Skews Older, Loses Half the “American Idol” Finale Lead-in Audience


Ouch! Taylor Swift and her fans are getting older.

Last night, ABC offered a special Swift show at 10pm, designed to cash in on the preceding two hour “American Idol” finale. You could say the results were mixed to not so good.

“Taylor Swift: City of Lover” was shot in Paris, and promoted that it had some kind of new material in it. But only 3.6 million viewers stuck around after “American Idol” to see what was going on.

“Idol” had 7.2 million people for two hours. The winner was this great young woman named Samantha Diaz who goes by the name “Just Sam.” It was very exciting because she really deserved it.

“Idol” really skews old, scoring a 10 in the 50 plus demo. Swift dropped to a 6 in that demo, but couldn’t crack even a 1 among young men. Not good.

What’s going on? Taylor Swift used to be the youngest kid in the room. But now she’s what? 30! She’s considered to be a mature adult. The teen crowd has moved on. Also, Taylor didn’t get to tour behind her “Lover” album, even though the planned tour was just four stadium dates.

It will be interesting to see how the shifting demo affects Taylor’s record sales in the future. And it should be of some interest to Adele, who lets a lot of time lapse between releases. Katy Perry and Lady Gaga seem to have the right formula of staying relevant and putting out new product.



Roger Friedman
Roger Friedman
Roger Friedman began his Showbiz411 column in April 2009 after 10 years with Fox News, where he created the Fox411 column. His movie reviews are carried by Rotten Tomatoes, and he is a member of both the movie and TV branches of the Critics Choice Awards. His articles have appeared in dozens of publications over the years including New York Magazine, where he wrote the Intelligencer column in the mid 90s and covered the OJ Simpson trial, and Fox News (when it wasn't so crazy) where he covered Michael Jackson. He is also the writer and co-producer of "Only the Strong Survive," a selection of the Cannes, Sundance, and Telluride Film festivals, directed by DA Pennebaker and Chris Hegedus.

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