Wednesday, April 24, 2024

Amazon Commercial Resurrects 1974 Paul Carrack Hit, “How Long,” Sending it Up iTunes Charts After 45 Years


Really: how long has this been going on?

Answer: Forty five or forty six years.

Thanks to an Amazon commercial, Paul Carrack’s 1975 hit, “How Long (Has this Been Going On)?” has jumped onto the iTunes pop singles chart. Right now it’s at number 28.

Carrack’s buttery voice and the pulsating bass guitar and drums from the band, Ace, are a hit all over again. Last week, “How Long?” sold 3,900 copies. This week, through Monday, it’s already sold 3,500 copies. All of it comes from streaming.

Carrack, known for that voice, puttered around with different groups through the 70s. But his big success came as a temporary member of Squeeze, singing lead on their very best song and big hit, “Tempted,” in 1982. He followed that up as the lead singer of Mike and the Mechanics, who had two hits with “Silent Running” and “The Living Years.”

Also in the early 80s, Carrack recorded a terrific solo album called “Suburban Voodoo,” which featured a song that should have been a hit, called “From Now On.” Nick Lowe produced it.

Paul Carrack remains one of the most sought after vocalists in the UK and US. In 2006, he even recorded a duet with Sam Moore called “Ain’t No Love.”

Roger Friedman
Roger Friedman
Roger Friedman began his Showbiz411 column in April 2009 after 10 years with Fox News, where he created the Fox411 column. His movie reviews are carried by Rotten Tomatoes, and he is a member of both the movie and TV branches of the Critics Choice Awards. His articles have appeared in dozens of publications over the years including New York Magazine, where he wrote the Intelligencer column in the mid 90s and covered the OJ Simpson trial, and Fox News (when it wasn't so crazy) where he covered Michael Jackson. He is also the writer and co-producer of "Only the Strong Survive," a selection of the Cannes, Sundance, and Telluride Film festivals, directed by DA Pennebaker and Chris Hegedus.

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