Monday, June 17, 2024

Weekend Box Office Update: Actual Numbers for “Onward” and “The Way Back” Were Lower Than Reported


I hate to say it, but I knew it.

Yesterday’s guesstimates for weekend numbers on “Onward” and “The Way Back” were inflated to make things look better than they were.

Disney said “Onward” made $40 million. As it turns out, the Pixar film made just $39.1 million. That’s big difference. Disney was trying to avoid headlines about “worst Pixar showing since 2015.” But that’s what it was. Now they wait for “Mulan” on March 27th.

That extra $900,000 that didn’t happen– those were children whose parents didn’t want to risk exposure to illness. It had nothing to do with the movie’s relative qualities.

Also: Warners wanted “The Way Back” to be at $8.5 million. It was really $8.1 million. It was still Ben Affleck’s worst showing in two decades. And it was another disaster for Warner’s marketing films to adults. That makes “The Way Back” the 12th or 13th in a row over the last year and few months.

And that, folks, is entertainment.


Roger Friedman
Roger Friedman
Roger Friedman began his Showbiz411 column in April 2009 after 10 years with Fox News, where he created the Fox411 column. His movie reviews are carried by Rotten Tomatoes, and he is a member of both the movie and TV branches of the Critics Choice Awards. His articles have appeared in dozens of publications over the years including New York Magazine, where he wrote the Intelligencer column in the mid 90s and covered the OJ Simpson trial, and Fox News (when it wasn't so crazy) where he covered Michael Jackson. He is also the writer and co-producer of "Only the Strong Survive," a selection of the Cannes, Sundance, and Telluride Film festivals, directed by DA Pennebaker and Chris Hegedus.

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