Wednesday, April 17, 2024

Broadway: Virus Fear or Cold Weather Cause “Book of Mormon,” “Jagged Little Pill” to Fall Below $900,000, “Mockingbird” 50% Down


Is it virus panic or lack of interest?

Former Broadway blockbuster “The Book of Mormon” is in distress. Last week the receipts came in just under $900,000. The Eugene O’Neill Theater was only 75% full. This was “Mormon”‘s worst showing since last July 14th.

Lately, producer Scott Rudin has put “Mormon” on many discount sites as the winter has turned out to be harsh and cold. The once great box office champ, always sold out, commanded huge ticket prices. But over a decade in, and with touring companies all over, “Mormon” in New York seems like it’s finally in decline. And fast.

Rudin is also battling uphill with “To Kill a Mockingbird.” Even though he just pulled off a great PR Stunt at Madison Square Garden, Rudin can see that box office is off by almost 50% since November 3, 2019. Last week, “Mockingbird” was down to $1.1 million. That’s the lowest it’s been since at least June, if not ever. Ed Harris leaving soon, with Greg Kinnear coming in to play Atticus Finch. I wonder if anyone’s explained to Kinnear what’s happening.

Also having trouble: “Jagged Little Pill,” based on Alanis Morissette’s record album from 1996. “JLP” also came in around $896,000. The Broadhurst Theater is 68% attended, which is no way for a new musical to perform. “Pill” is hoping the Tonys and other awards will come its rescue, but that’s still in the distance. First, it has to get through March.


Numbers and chart courtesy of the Broadway League

Roger Friedman
Roger Friedman
Roger Friedman began his Showbiz411 column in April 2009 after 10 years with Fox News, where he created the Fox411 column. His movie reviews are carried by Rotten Tomatoes, and he is a member of both the movie and TV branches of the Critics Choice Awards. His articles have appeared in dozens of publications over the years including New York Magazine, where he wrote the Intelligencer column in the mid 90s and covered the OJ Simpson trial, and Fox News (when it wasn't so crazy) where he covered Michael Jackson. He is also the writer and co-producer of "Only the Strong Survive," a selection of the Cannes, Sundance, and Telluride Film festivals, directed by DA Pennebaker and Chris Hegedus.

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