Wednesday, May 29, 2024

Biggest Bounce from the Oscars? Eminem’s Surprise Appearance Sends 18 Year Old “Lose Yourself” to Number 1 on iTunes


Last Monday, Shakira jumped to number 1 on iTunes from her Super Bowl performance. “Whenever, Wherever” zoomed to the top of the charts after 18 years.

This morning, rapper Eminem rose to that same spot with his 2002 hit, “Lose Yourself.” Marshall Mathers’ appearance on the Oscars was a total shock to everyone in the Dolby Theater. But it also sparked the show in unexpected ways. Most of the audience was chanting along with the “song” that in 2003 Eminem did not come to Los Angeles for from his hometown of Detroit. The song was part of his movie, “8 Mile” directed by the late great Curtis Hanson, who died tragically in 2013 at 71.

I happened to know some of the people who were with Eminem last night and watched his performance with then. I asked why he didn’t come in 2003. The answer: “He’s very shy and doesn’t socialize much.” So I asked where they would all be going after the show last night. Answer: “Back to the hotel. He is very shy and doesn’t socialize much.” So that’s consistency!

Em did Tweet– or someone Tweeted for him– a nice statement following his throwdown:

“Look, if you had another shot, another opportunity… Thanks for having me

. Sorry it took me 18 years to get here.”

Mathers also got a chance to reunite with Elton John backstage.

It was Elton who normalized Eminem by performing “Stan” with him on the Grammy stage in 2001 after Eminem had been accused of homophobia.


Roger Friedman
Roger Friedman
Roger Friedman began his Showbiz411 column in April 2009 after 10 years with Fox News, where he created the Fox411 column. His movie reviews are carried by Rotten Tomatoes, and he is a member of both the movie and TV branches of the Critics Choice Awards. His articles have appeared in dozens of publications over the years including New York Magazine, where he wrote the Intelligencer column in the mid 90s and covered the OJ Simpson trial, and Fox News (when it wasn't so crazy) where he covered Michael Jackson. He is also the writer and co-producer of "Only the Strong Survive," a selection of the Cannes, Sundance, and Telluride Film festivals, directed by DA Pennebaker and Chris Hegedus.

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