Friday, July 24, 2026

Biggest Bounce from the Oscars? Eminem’s Surprise Appearance Sends 18 Year Old “Lose Yourself” to Number 1 on iTunes

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Last Monday, Shakira jumped to number 1 on iTunes from her Super Bowl performance. “Whenever, Wherever” zoomed to the top of the charts after 18 years.

This morning, rapper Eminem rose to that same spot with his 2002 hit, “Lose Yourself.” Marshall Mathers’ appearance on the Oscars was a total shock to everyone in the Dolby Theater. But it also sparked the show in unexpected ways. Most of the audience was chanting along with the “song” that in 2003 Eminem did not come to Los Angeles for from his hometown of Detroit. The song was part of his movie, “8 Mile” directed by the late great Curtis Hanson, who died tragically in 2013 at 71.

I happened to know some of the people who were with Eminem last night and watched his performance with then. I asked why he didn’t come in 2003. The answer: “He’s very shy and doesn’t socialize much.” So I asked where they would all be going after the show last night. Answer: “Back to the hotel. He is very shy and doesn’t socialize much.” So that’s consistency!

Em did Tweet– or someone Tweeted for him– a nice statement following his throwdown:

“Look, if you had another shot, another opportunity… Thanks for having me

. Sorry it took me 18 years to get here.”

Mathers also got a chance to reunite with Elton John backstage.

It was Elton who normalized Eminem by performing “Stan” with him on the Grammy stage in 2001 after Eminem had been accused of homophobia.
 

 

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Roger Friedman
Roger Friedman
Roger Friedman is the founder and editor-in-chief of Showbiz411. He wrote the FOX411 column on FoxNews.com from 1999 to 2009, where he covered Michael Jackson, and previously wrote the "Intelligencer" column at New York magazine in the mid-1990s, where he covered the O.J. Simpson trial. He also edited Fame magazine. His bylines have appeared in The New York Times, The Washington Post, the New York Daily News, the New York Post, Vogue, Details, and the Miami Herald. He is a voting member of the Critics Choice Awards (Film and Television branches), and his movie reviews are tracked by Rotten Tomatoes. With D.A. Pennebaker and Chris Hegedus, he co-produced the 2002 documentary "Only the Strong Survive," which screened at Directors' Fortnight at the Cannes Film Festival.

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