Saturday, June 15, 2024

Pop Tart Justin Bieber Releases New Single, “Yummy,” Marketing Plan Begins Rollout for New Album, Tour


As if it were a thing of importance, the marketing for Justin Bieber’s 2020 has begun.

And remember, we’re going to war.

Tonight he’s released his first new solo single off his forthcoming new album. The song is called “Yummy,” because that’s the level of introspection that Bieber commands. Is he born to run? Has he seen fire and rain? Is he telling us what’s going on?

No. He’s got Yummy on his mind. And it tastes good.

Bieber has already launched a “docu-series” on You Tube, also. This is preparing us for his album and tour, which is set for the summer. Personally, I cannot wait. (And won’t.)

Justin didn’t just write these songs himself. He had collaborators, only two: Poo Bear, and Leon Hlabathi. Leon was born in South Africa in 2002, yes, 2002, like, yesterday. Bieber is an old man compared to him. Poo Bear is 41 year old Jason Boyd. His Wikipedia bio says “Boyd was born in Connecticut. He moved with his mother to Atlanta at age 9, after a tornado left them homeless.” (Connecticut tornadoes are extremely rare. The Nutmeg State had 3 in 1989, although no one was killed.)

And so this is “Yummy.” As Justin put it profoundly last week. God has him right where he wants him. (Justin, I’d move two feet to the left, because lightning is coming.)






Roger Friedman
Roger Friedman
Roger Friedman began his Showbiz411 column in April 2009 after 10 years with Fox News, where he created the Fox411 column. His movie reviews are carried by Rotten Tomatoes, and he is a member of both the movie and TV branches of the Critics Choice Awards. His articles have appeared in dozens of publications over the years including New York Magazine, where he wrote the Intelligencer column in the mid 90s and covered the OJ Simpson trial, and Fox News (when it wasn't so crazy) where he covered Michael Jackson. He is also the writer and co-producer of "Only the Strong Survive," a selection of the Cannes, Sundance, and Telluride Film festivals, directed by DA Pennebaker and Chris Hegedus.

Read more

In Other News