Friday, April 19, 2024

UPDATE : “Playmobil” Movie, With $75 Million Budget, Made Just $11 Per Theater Thursday Night at 2300 Locations


FRIDAY NIGHT UPDATE: “Playmobil,” an animated film based on a children’s toy, made just $11 per screen Thursday night at 2,337 locations. The film cost $75 million to make, and has so far earned just $797,702 in 7 days. On Wednesday night, it made $17 per screen.

For new studio STX this is quite a disaster. It’s especially heartbreaking since STX’s fortunes were looking up with the success of “Hustlers” and Jennifer Lopez getting some nice awards attention. Earlier this year, STX also had a hit with “The Upside.” Each of those films made over $100 million.

But “Playmobil” is a total write off. Reviews were terrible, too, coming in at 16% on Rotten Tomatoes. It’s not like the bar is that high. The goal here is to make something where you can park kids on the weekends. The movie ticket price is supposed to be a bargain compared to a baby sitter. But if the movie is so bad that even that can’t happen, you know you’re in trouble!

“Playmobil” is directed by Lino DiSalvo. It’s his first directing job, but he was head of animation on “Frozen.” These days, such a failure could mean DiSalvo directs the next “Star Trek” movie.

Playmobil is a toy for small children– very small. It’s owned by German company, Brandstatter. It’s a little unclear if they licensed the product or invested their own money in the movie. The credits include 21 different producers including the husband of Princess Grace’s granddaughter, Dmitri Rassam.

Roger Friedman
Roger Friedman
Roger Friedman began his Showbiz411 column in April 2009 after 10 years with Fox News, where he created the Fox411 column. His movie reviews are carried by Rotten Tomatoes, and he is a member of both the movie and TV branches of the Critics Choice Awards. His articles have appeared in dozens of publications over the years including New York Magazine, where he wrote the Intelligencer column in the mid 90s and covered the OJ Simpson trial, and Fox News (when it wasn't so crazy) where he covered Michael Jackson. He is also the writer and co-producer of "Only the Strong Survive," a selection of the Cannes, Sundance, and Telluride Film festivals, directed by DA Pennebaker and Chris Hegedus.

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