Saturday, May 18, 2024

Today Show Ignores Golden Globes: NBC in Strange Position as Golden Globes Ignore Broadcast Networks, Snub Corporate Cousin Universal Pictures


What a weird morning on NBC’s Today Show.

The Golden Globes are on NBC and yet the Today show this morning pretty much ignored the nominations announcement.

Usually when nominations are announced for an awards show, the host network’s morning show makes a big deal of the moment. There are interviews with stars. analysis from reporters, etc. But on Today this morning, nada.

Not only that, the announcements were pushed up by a half hour to the ungodly time of 8:15am. This all takes place normally beginning at 8:30am.

Could NBC have known what was going to happen? The Globes didn’t give a single nomination to any broadcast network, including NBC. They also largely snubbed all of Universal’s films including “Ford v Ferrari” and most especially the very expensive “Cats.” NBC pays the Globes around $10 million a year to license the awards.

Now NBC Universal is in the strange position of promoting an awards show that has almost no connection to them or to their programs or movies. And this, with the ratings for all awards shows on the decline. It sure looks like the Globes will get scant attention from NBC other than promos with Ricky Gervais. Talk about stranger things!

Roger Friedman
Roger Friedman
Roger Friedman began his Showbiz411 column in April 2009 after 10 years with Fox News, where he created the Fox411 column. His movie reviews are carried by Rotten Tomatoes, and he is a member of both the movie and TV branches of the Critics Choice Awards. His articles have appeared in dozens of publications over the years including New York Magazine, where he wrote the Intelligencer column in the mid 90s and covered the OJ Simpson trial, and Fox News (when it wasn't so crazy) where he covered Michael Jackson. He is also the writer and co-producer of "Only the Strong Survive," a selection of the Cannes, Sundance, and Telluride Film festivals, directed by DA Pennebaker and Chris Hegedus.

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