Local L.A.: Hip Melrose Ave adds Ben Soleimani’s Flagship Showroom in West Hollywood

Hollywood: Melrose Avenue in West Hollywood is quickly becoming ‘the Rodeo Drive’/’Bond Street’ of Weho. The famed restaurant, Craig’s, is the top destination spot for Hollywood VIPs.

Two doors down, the recently opened  ‘The Gelato Festival’  founded by Gabrieli Poli from Florence, is the first flagship store of his popular Gelato international festival.

Now, the famed street has added the noted designer Ben Soleimani’s showroom.  Ben has  long known for his rugs and now has branched out to fine furniture.  Why now?  He explained at the recent opening, which was co-hosted by Architectural Digest Editor-In-Chief Amy Astley that, “I need to feel like I’m growing in my life every day.  This is the next chapter so here we go. I’m full of excitement and doing what I think is needed and the right thing to do. There is a big need for fine furniture at honest pricing.

:So this is the full home.  That is something I’ve been wanting to do for a long time, this is the right time.”  How does Hollywood fit in I asked him?  “There is good taste all over the world, even in Hollywood.  I have my clients/friends that go back 25 years and I love them all.”

Welcome to Weho, Ben!