Tuesday, April 16, 2024

Broadway Juggernauts in Decline: “Book of Mormon” Falls Below $1 Million for 2nd Time This Year, “Mockingbird” Continues Decline

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Even the biggest Broadway hits can sustain success for so much time.

According to box office figures, “The Book of Mormon” — now ten years old– slipped below $1 million last week for the second time this year. “Mormon” has been a juggernaut for years. But as I’ve reported since the start of the summer the show has been slowing down. Discount seats have been available on Stubhub and other websites.

The softening of the “Mormon” box office comes just before the holiday season will either bolster the show or point to its eventual ending. The one other time it fell below the million dollar mark was the week of March 3, 2019. Other wise producer Scott Rudin has managed report weekly grosses all year just above that line.

Meanwhile, another Rudin production, “To Kill a Mockingbird,” has been in steady decline since changing casts a few weeks ago. Ed Harris replaced Jeff Daniels, who’d been bringing in weekly grosses that exceeded $2 million. But this past week “Mockingbird” fell to $1.6 million, its fourth straight week in a nosedive that should continue unabated.

Rudin had the same problem with “Hello, Dolly!” when Bette Midler and her cast left. Ticket prices are falling, too, which is only good for the prospective buyers who’ve wanted to see it but couldn’t afford it. Harris is probably terrific as Atticus Finch.

Rudin’s next big show is a revival of “West Side Story” that should be controversial: they’ve chucked the famous Jerome Robbins choreography, and the song “I Feel Pretty.” In the last couple of weeks, many videos have been filmed that will be playing in the background of Ivo von Hove’s production. First performance is December 10th with a long — almost eight weeks– preview period before a February 6th opening night.

 

Roger Friedman
Roger Friedmanhttps://www.showbiz411.com
Roger Friedman began his Showbiz411 column in April 2009 after 10 years with Fox News, where he created the Fox411 column. His movie reviews are carried by Rotten Tomatoes, and he is a member of both the movie and TV branches of the Critics Choice Awards. His articles have appeared in dozens of publications over the years including New York Magazine, where he wrote the Intelligencer column in the mid 90s and covered the OJ Simpson trial, and Fox News (when it wasn't so crazy) where he covered Michael Jackson. He is also the writer and co-producer of "Only the Strong Survive," a selection of the Cannes, Sundance, and Telluride Film festivals, directed by DA Pennebaker and Chris Hegedus.
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