Saturday, February 24, 2024

Ratings: Sketchy Global Citizen Fest on MSNBC Scored Less than a Million Viewers, Tied with “A Very Brady Renovation” on HGTV


The Global Citizen Festival concert was a bust on MSNBC Saturday night.

At the 8pm hour total viewers were 834,000. At 9pm, the number was 924,000. At 10pm, when Queen and Adam Lambert did their karaoke concert, there’s no break out of numbers. Either the viewership really fell, or it was combined into the 9pm hour.

By comparison Joy Reid’s morning show brought in 1.4 million viewers at 10am. The rest of the daytime schedule did about as well as Global Citizen’s average. The concert scored about 600,000 between 5 and 8pm.

At its height, at 9pm, Global Citizen tied with “A Very Brady Renovation” on HGTV. At 10pm Fox News scored 1.9 million, just when Queen was singing “We Will Rock You” and using videos of the late Freddie Mercury.

MSNBC devoted enormous resources to this thing, despite a lack of interest among viewers. Also, as I’ve reported, Global Citizen does nothing for poor or hungry people around the world. It spends millions on itself and on concerts. But its only mandate is to tell us that people are suffering and need help. Global Citizen doesn’t actually help anyone itself. But they are clever at piggybacking on announcements from corporations or governments when they come through with assistance. They are quite Trumpian in that way.

Roger Friedman
Roger Friedman
Roger Friedman began his Showbiz411 column in April 2009 after 10 years with Fox News, where he created the Fox411 column. His movie reviews are carried by Rotten Tomatoes, and he is a member of both the movie and TV branches of the Critics Choice Awards. His articles have appeared in dozens of publications over the years including New York Magazine, where he wrote the Intelligencer column in the mid 90s and covered the OJ Simpson trial, and Fox News (when it wasn't so crazy) where he covered Michael Jackson. He is also the writer and co-producer of "Only the Strong Survive," a selection of the Cannes, Sundance, and Telluride Film festivals, directed by DA Pennebaker and Chris Hegedus.

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