Saturday, June 15, 2024

It Worked: Taylor Swift’s VMA Performances Kickstart Her Streaming Sales, Puts Her Singles on Top of Spotify, Apple Charts


Taylor Swift’s humdrum streaming numbers changed considerably over night. Like, wow.

After performing two of her new hits on MTV’s Video Music Awards last night, Swift overwhelmed the streaming charts for both Spotify and Apple Music.

On Spotify, Swift has four of the top 5, plus two more in the top 10, and of course, number 1. The latter is the title song, “Lover,” which came off very well live on the show.

The rest of the singles from her “Lover” album are scattered through the top 20 and 30.

Over on Apple Music, Swift has numbers 5, 6, 7, and 8 plus 13 and 16 and then another tranche in the 20s.

On iTunes, “Lover” is number 2, however, to Lizzo. But all of Swift’s singles are on the iTunes top 100 singles chart and the album is number 1.

The low expectations for sales– 750K– may improve now to get her the 1 million by Thursday night she craves.

Swift’s embracing of the LGBTQ community, especially for her two opening singles, “Me!” and “You Better Calm Down,” has brought her a new, supportive audience.

I wonder what her cousin Jonathan Swift would say. She’s now like Gulliver in the land of the Lilluputians.


Roger Friedman
Roger Friedman
Roger Friedman began his Showbiz411 column in April 2009 after 10 years with Fox News, where he created the Fox411 column. His movie reviews are carried by Rotten Tomatoes, and he is a member of both the movie and TV branches of the Critics Choice Awards. His articles have appeared in dozens of publications over the years including New York Magazine, where he wrote the Intelligencer column in the mid 90s and covered the OJ Simpson trial, and Fox News (when it wasn't so crazy) where he covered Michael Jackson. He is also the writer and co-producer of "Only the Strong Survive," a selection of the Cannes, Sundance, and Telluride Film festivals, directed by DA Pennebaker and Chris Hegedus.

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