Sunday, June 16, 2024

Taylor Swift’s New Album Drops Friday with Big Expectations, But So Far the Signs Aren’t There


On Friday, Taylor Swift drops her new album, “Lover.” My friends over at hitsdailydouble are hoping it will sell a million copies in its first week. All of her previously albums have sold a million in their debut weeks. No pressure at all!

But so far, Taylor’s sales for the first singles from the album aren’t so swift. And her streaming numbers are terrible.

On Apple Music today, Taylor’s newest single, which I like so much, “Lover,” is not number 1 or in the top 120 or 20. It’s an alarming number 33.

On Spotify, “Lover” has had a very poor 13.8 million streams. That sounds like a lot but isn’t. The single that came right before it, “The Archer,” has streamed 34.3 million times. That’s also not a lot.

The two hits from this new album were “Me!” with Brandon Urie, and “You Have to Calm Down.” They actually did get a lot of streaming–239 million and 159 million respectively, although frankly, the first one–“Me!”– is the success. In sales, “Me!” has sold 1.4 million copies — mostly streaming, with 400K in downloads.

Streaming has not been Taylor’s strong suit so far. But streaming is now much more important than downloads. According to Buzz Angle, since its release last week “Lover” sold only 25,000 copies.  Including streaming, the sales total is 80,000.

The “Lover” album will have 14 songs we haven’t heard, plus the 4 singles already released. So there’s plenty of room for more hits that will drive sales of the album. But so far, prognosticators need to calm down. “Lover” may not smash records on day 1.


Roger Friedman
Roger Friedman
Roger Friedman began his Showbiz411 column in April 2009 after 10 years with Fox News, where he created the Fox411 column. His movie reviews are carried by Rotten Tomatoes, and he is a member of both the movie and TV branches of the Critics Choice Awards. His articles have appeared in dozens of publications over the years including New York Magazine, where he wrote the Intelligencer column in the mid 90s and covered the OJ Simpson trial, and Fox News (when it wasn't so crazy) where he covered Michael Jackson. He is also the writer and co-producer of "Only the Strong Survive," a selection of the Cannes, Sundance, and Telluride Film festivals, directed by DA Pennebaker and Chris Hegedus.

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