Friday, May 24, 2024

Taylor Swift Out of Vogue? Mag’s Web Traffic Tanks After September Cover Story Drops, Swift’s New Single Also Craters


Is Taylor Swift out of Vogue? And vogue?

As Swift plots the release of her new album, called “Lover,” for August 23rd, there have been disturbances in her atmosphere.

Most surprising is that since Taylor’s cover story for Vogue’s September issue dropped six days ago, the Vogue web traffic has fallen off a cliff., which measures sites, offers a graph that should set off alarms at both Vogue and Taylor’s record company. The trouble started on August 5th, and hasn’t gone away.


On top of that, Swift’s third pre-album release single, “The Archer,” which I thought was very cool, has been a no-show on the charts. Cool and sophisticated, the opposite of Taylor’s bubble-gummy hits, “The Archer” failed to hit a target. So far, “The Archer” has garnered only 33,000 in actual downloads. With streaming the total comes to 151,000, which isn’t much. “The Archer” hasn’t shown up on the Spotify streaming charts.

Luckily, Swift’s “You Better Calm Down,” has remained aloft on iTunes, staying in the top 10 most of the summer with a decent 200,000 paid downloads and a total of 1 million sales including streaming. On Friday, she releases the album’s title song, “Lover.”

Swift also failed to save the Teen Choice Awards on Fox this past Sunday from their lowest ratings ever. She’s set to appear next on the MTV Video Music Awards on August 26th, three days after the album’s release. Those ratings, plus the initial weekend sales for “Lover,” should tell us a lot about Taylor’s trajectory.

Roger Friedman
Roger Friedman
Roger Friedman began his Showbiz411 column in April 2009 after 10 years with Fox News, where he created the Fox411 column. His movie reviews are carried by Rotten Tomatoes, and he is a member of both the movie and TV branches of the Critics Choice Awards. His articles have appeared in dozens of publications over the years including New York Magazine, where he wrote the Intelligencer column in the mid 90s and covered the OJ Simpson trial, and Fox News (when it wasn't so crazy) where he covered Michael Jackson. He is also the writer and co-producer of "Only the Strong Survive," a selection of the Cannes, Sundance, and Telluride Film festivals, directed by DA Pennebaker and Chris Hegedus.

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