Tuesday, June 25, 2024

Showtime’s Roger Ailes Series “Loudest Voice” Fails to Make List of Top 150 Cable Shows Sunday Night


Showtime is a mess, that much we already know. They produce quality shows but can’t get people to watch them.

On Sunday, their Roger Ailes-Fox News mini series, “Loudest Voice,” had just 354,000 viewers. But the show didn’t make the top 150 cable shows of the night. Why? In the key demo, “Loudest Voice” had just 4,000 of that total in the key demo, 18-49. Everyone who watched it was older than the desired audience by advertisers, marketers, and everyone else in the ad world. I was part of that group.

By contrast, HBO’s “Big Little Lies” finale scored 1,981,000 viewers. A half million of them were in the key demo. “Big Little Lies” was the second highest rated cable show of the night in the key demo race.

“Loudest Voice” wasn’t the only Showtime show not attracting people under 49 years old. Kevin Bacon in “CIty on a Hill,” which should be a smash hit, garnered 406,000 viewers total. But their key demo was also 4.0 or 4,000 viewers. They also missed the top 150 cut off. Five other entries for Sunday night had an o.4 and lower overall numbers than the Showtime shows. But according to Showbuzz Daily, when the numbers were unfolded to their nth degree, “Loudest Voice” and “City on a Hill” finished lower than even an untitled Paid Program on the Syfy channel that had 75,000 viewers. Ouch!

So what is the deal with Showtime? This year they managed to get only 18 Emmy nominations, 3 lower than last year. Their chief competitor, HBO, had 137. Showtime’s great show, “Billions,” is ignored by all the awards groups despite an all star cast and four star writing and directing. Something is very wrong over there. I wish they could fix it. As for “Loudest Voice,” it’s pretty damn good. And “City on a Hill” should be their “Sopranos.”


Roger Friedman
Roger Friedmanhttps://www.showbiz411.com
Roger Friedman began his Showbiz411 column in April 2009 after 10 years with Fox News, where he created the Fox411 column. His movie reviews are carried by Rotten Tomatoes, and he is a member of both the movie and TV branches of the Critics Choice Awards. His articles have appeared in dozens of publications over the years including New York Magazine, where he wrote the Intelligencer column in the mid 90s and covered the OJ Simpson trial, and Fox News (when it wasn't so crazy) where he covered Michael Jackson. He is also the writer and co-producer of "Only the Strong Survive," a selection of the Cannes, Sundance, and Telluride Film festivals, directed by DA Pennebaker and Chris Hegedus.

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