Monday, June 17, 2024

Disney-Pixar Box Office Major Disappointment as “Toy Story 4” Comes in Way Below Expectations with a $118 Mil Weekend

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Any movie that made $118 million for a weekend would be considered a huge hit. But “Toy Story 4” has turned out to be a major disappointment even with great reviews.

The fourth installment of the cherished franchise came in way lower than expected, which was more in the $130 million -plus range. It sounds like a lot of money but as Exhibitor Relations points out, “Toy Story 3” box office adjusted for inflation had a $126 million opening weekend in 2010.

This is actually pretty alarming because “4” was supposed to be a slam dunk. Disney-Pixar et al love touting “record-breaking” numbers. Even as late as yesterday another site, boxofficemojo.com, was hoping for $125 million. But remember that $118 mil includes $12 mil from Thursday.  So now the studio will eye the coming week to see what the legs are like. But either audiences didn’t relate to “4,” or the marketing didn’t connect. I feel like it sneaked up on us with little preparation. But I’m not the target audience. Still, we’re not getting much love in New York from Disney these days other than one time all-media screenings. (Come back, Disney! We love you!)

Never fear, however, since internationally “4” has already racked up more than $120 million from foreign countries. And “Aladdin” business is booming everywhere.

 

Roger Friedman
Roger Friedmanhttps://www.showbiz411.com
Roger Friedman began his Showbiz411 column in April 2009 after 10 years with Fox News, where he created the Fox411 column. His movie reviews are carried by Rotten Tomatoes, and he is a member of both the movie and TV branches of the Critics Choice Awards. His articles have appeared in dozens of publications over the years including New York Magazine, where he wrote the Intelligencer column in the mid 90s and covered the OJ Simpson trial, and Fox News (when it wasn't so crazy) where he covered Michael Jackson. He is also the writer and co-producer of "Only the Strong Survive," a selection of the Cannes, Sundance, and Telluride Film festivals, directed by DA Pennebaker and Chris Hegedus.

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