Sunday, June 16, 2024

Box Office Hell: “Dark Phoenix” $7 Mil Lower than Lowest Estimate, “Pets 2” Comes in 53% Lower than Original, But “Rocketman” Hits $50 Mil


What a weekend!

Marvel-Fox-now Disney’s “Dark Phoenix” came in at $33 million including Thursday previews. The low estimate had been $40 million, so this was really really really a disappointment.

It’s the end for the X Men in their current form, but a sad one considering how other series on both TV and in movies have gone out on highs– especially the Avengers for Marvel.

But now there will a break, a re-think, and the X Men, Spider Man, the surviving Avengers, and other Marvel characters will all be tossed into new movies. But this left the X Men in tatters, whereas Spider Man, Captain Marvel, and Black Panther remain hot hot hot.

In other news the number 1 movie of the weekend,  “Secret Life of Pets 2” made sad $47 million. That’s 53% lower than the original blockbuster. The Pets will have to come up with better Secrets for their third installment. (Maybe a Marvel crossover!)

“Rocketman” has hit $50 million on its way to $100 million. The Elton John biopic is doing very well. Whenever someone says, What  movie should I see? I tell them “Rocketman.”

Some more good news: “Late Night” made $250,000 in four theaters. It goes wide on Friday.

and Alec Baldwin’s “Framing DeLorean” made $9,106 in one theater. I think he’ll figure out a way to return to “Saturday Night Live.” He’s got five kids to feed!

Roger Friedman
Roger Friedman
Roger Friedman began his Showbiz411 column in April 2009 after 10 years with Fox News, where he created the Fox411 column. His movie reviews are carried by Rotten Tomatoes, and he is a member of both the movie and TV branches of the Critics Choice Awards. His articles have appeared in dozens of publications over the years including New York Magazine, where he wrote the Intelligencer column in the mid 90s and covered the OJ Simpson trial, and Fox News (when it wasn't so crazy) where he covered Michael Jackson. He is also the writer and co-producer of "Only the Strong Survive," a selection of the Cannes, Sundance, and Telluride Film festivals, directed by DA Pennebaker and Chris Hegedus.

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