Monday, April 15, 2024

Trump Supporter Owner of My Pillow Lays off 150 Workers, Sponsor Sleep Foundation $200K in the Red


EXCLUSIVE: The National Sleep Foundation, touted in the ads for Mike Liddell’s My Pillow, is $200,000 in the red. That’s according to their most recent filed Form 990 for non profit organizations. The foundation, which no one had ever heard of until Lindell starting using it to endorse his lumpy pillows, is conveniently located in Minnesota near Lindell. For the year ending December 31, 2016, the Sleep Foundation paid $162,011 in salaries and finished the year MINUS $199,888. The foundation is alternately known, on its website, as the World Sleep Society. In February they were soliciting names of people who wanted to become board members.

This news comes as Lindell has announced he’s laying off 150 workers from his Minnesota plant. Lindell has been a fervent supporter of Donald Trump, endorsing him at every turn and praising Trump’s economy. According to reports, Lindell quietly laid off 140 workers two years ago. He says that the layoffs are because he’s starting something called, which will feature products from other entrepreneurs.

But those products would require more hands on deck for fulfillment.¬† So laying of 150 people doesn’t make sense. And if the lumpy pillow were selling as well as he advertises, Lindell would need workers. He recently added a line “Egyptian cotton” sheets to his endless advertising, but if those had taken off, Lindell would be three¬† sheets to the wind.

“I value each and every one of my employees so this is a difficult decision, however this is what is best right now for the future of MyPillow and to prepare for the launch of,” said Lindell in a statement. “Once MyStore is up and running, we anticipate we will be hiring.”


Roger Friedman
Roger Friedman
Roger Friedman began his Showbiz411 column in April 2009 after 10 years with Fox News, where he created the Fox411 column. His movie reviews are carried by Rotten Tomatoes, and he is a member of both the movie and TV branches of the Critics Choice Awards. His articles have appeared in dozens of publications over the years including New York Magazine, where he wrote the Intelligencer column in the mid 90s and covered the OJ Simpson trial, and Fox News (when it wasn't so crazy) where he covered Michael Jackson. He is also the writer and co-producer of "Only the Strong Survive," a selection of the Cannes, Sundance, and Telluride Film festivals, directed by DA Pennebaker and Chris Hegedus.

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