Thursday, June 13, 2024

Madonna Strikes Out as 3rd New Single Flops on Arrival, Two More Coming Before New Album


Madonna released a new single today called “Crave.” It’s gone right to number 41 on iTunes, a flop out of the gate. “Crave” follows “I Rise,” which did nothing when it came out last Friday, and “Medellin,” which is lodged at number 91 in a remixed version.

Two more singles are scheduled for release, next Friday and on June 7th, before the June 14th release of the album “Madame X.” By then five of the twelve songs on the collection will have failed to launch, if the other two do as poorly as the first three.

Madonna is trying the throw everything-at-the-wall approach and see what sticks. So far nothing is sticking. Those songs are well made but dull. There is no excitement about them. Meanwhile, Ed Sheeran and Justin Bieber teamed up and went to number 1 today with the average “I Don’t Care.” It took the two of them to knock Lil Nas X off number 1 with “Old Town Road.”

Madonna could have used a duet partner from the contemporary world of pop. She had a hit a few years ago with Justin Timberlake. She needed that again. Maluma, with his Latin American following, didn’t even make “Medellin” do much. There are so many young singers out there who’d be thrilled to duet with Madonna. But the partners she’s chosen to collaborate with aren’t bringing fan bases with them.

As for Sheeran and Bieber: “I Don’t Care” isn’t very good. Let’s see how long before Lil Nas is back on top.

Roger Friedman
Roger Friedman
Roger Friedman began his Showbiz411 column in April 2009 after 10 years with Fox News, where he created the Fox411 column. His movie reviews are carried by Rotten Tomatoes, and he is a member of both the movie and TV branches of the Critics Choice Awards. His articles have appeared in dozens of publications over the years including New York Magazine, where he wrote the Intelligencer column in the mid 90s and covered the OJ Simpson trial, and Fox News (when it wasn't so crazy) where he covered Michael Jackson. He is also the writer and co-producer of "Only the Strong Survive," a selection of the Cannes, Sundance, and Telluride Film festivals, directed by DA Pennebaker and Chris Hegedus.

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