Sunday, May 26, 2024

Box Office Blowout: Modern Horror Rules as Jordan Peele’s “Us” Brings in $29 Million Opening, Eyes $60-$70 Mil Weekend


It’s all about “Us” this weekend.

Jordan Peele’s follow up to “Get Out” scored a huge $29 million Friday including $7.4 mil from Thursday previews. By Sunday night, the modern horror film could have $70 million in the bank.

This is despite some disappointing reaction from social media last night. A lot of Tweets I read didn’t find “Us” as compelling as reviewers did. But that’s not going to stop the momentum. People want to see this movie.

“Us” will not top last fall’s “Halloween,” which had an opening weekend of $76.2 million. But it will do twice the business of “Get Out”– that’s kind of weird factoid because no one knew what “Get Out” was when it opened.

Still, the important thing here is that Jordan Peele has become a top filmmaker, he’s using top black actors, and he’s part of the quickly changing landscape of cinema.

keep refreshing…

Roger Friedman
Roger Friedman
Roger Friedman began his Showbiz411 column in April 2009 after 10 years with Fox News, where he created the Fox411 column. His movie reviews are carried by Rotten Tomatoes, and he is a member of both the movie and TV branches of the Critics Choice Awards. His articles have appeared in dozens of publications over the years including New York Magazine, where he wrote the Intelligencer column in the mid 90s and covered the OJ Simpson trial, and Fox News (when it wasn't so crazy) where he covered Michael Jackson. He is also the writer and co-producer of "Only the Strong Survive," a selection of the Cannes, Sundance, and Telluride Film festivals, directed by DA Pennebaker and Chris Hegedus.

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