Sunday, May 26, 2024

UPDATE: Pop Star Zayn Malik Has Sold Just 1,800 Copies of New Album “Icarus Falls,” Drops Number 73 on iTunes


FRIDAY UPDATE: “Icarus” has fallen to 76 on iTunes. Buzz Angle shows 5,500 in sales including streaming of singles, and just 1,800 albums sold.

UPDATE WEDS DEC 19 9:45PM “Icarus Falls” on Wednesday night is up to 1,500 copies. It’s number 61 on iTunes.

EARLIER So maybe releasing 27 tracks on a new album without a marketing plan isn’t such a good idea after all.

On Friday, former One Direction member Zayn Malik dropped his second solo album on digital platforms. “Icarus Falls” included six already released– and failed– singles. It also had three singles released in quick succession that didn’t take off.

According to Buzz Angle, which measures sales almost in real time, “Icarus Falls” has indeed fallen. It’s sold just under 1,400 copies. This is all digital — downloads and streaming. That’s because a physical CD won’t be out til this Friday.

Compare this to “Springsteen on Broadway,” the soundtrack to Bruce’s Netflix special and his Broadway show. “SoB” has sold 18,000 copies through Sunday night. And think how much marketing has gone into that release. A ton!

Zayn has no manager, and a non responsive publicist. He also has no back up at his label, RCA, which simply deferred to the outside publicist. Outside of appearing on Zane Lowe’s Apple radio show, our Zayn was not set upf for morning or late night TV, radio appearance or anything else. There’s no lead single, no impact single, and no single period. Icarus’s wings may be melting, but he doesn’t have any hooks. As I wrote on Friday, “Icarus Falls” is a somber, mopey album.

I’m worried that Zayn is going to learn the hard way– he needs to tour, he needs PR and marketing, he needs help at radio. He needs social media help ASAP. Nothing has posted to his Twitter account all weekend.



Roger Friedman
Roger Friedman
Roger Friedman began his Showbiz411 column in April 2009 after 10 years with Fox News, where he created the Fox411 column. His movie reviews are carried by Rotten Tomatoes, and he is a member of both the movie and TV branches of the Critics Choice Awards. His articles have appeared in dozens of publications over the years including New York Magazine, where he wrote the Intelligencer column in the mid 90s and covered the OJ Simpson trial, and Fox News (when it wasn't so crazy) where he covered Michael Jackson. He is also the writer and co-producer of "Only the Strong Survive," a selection of the Cannes, Sundance, and Telluride Film festivals, directed by DA Pennebaker and Chris Hegedus.

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