Going into Thanksgiving weekend,. it’s a cliff hanger for the daytime dramas and their ratings.
For the week of November 5th to the 9th, three of the four remaining soaps lost huge chunks of viewers from a year ago– and during sweeps.
“Young and the Restless” lost 475,000 viewers, “Bold and the Beautiful” lost 375K, “General Hospital” lost 326K. The only soap that gained a few fans was “Days of our Lives.”
“General Hospital” in particular should pay close attention. ABC is gunning for their time slot.