Tuesday, June 25, 2024

TV: People’s Choice Awards Fall from 6.66 Million on CBS to Just 582K on E! Channel


Well, uh, no one watched the People’s Choice Awards on the E! Channel Sunday night.

Just 582,000 People tuned in to see that nonsense on E! itself. Across four channels, “People’s Choice” scored 1.1 million. (That included Bravo, Syfy, USA Network.) The red carpet show had just 576,000.

The last People’s Choice, on CBS in January 2017, had 6.66 million and was considered a failure.

The 582K number was lower than “Keeping Up with Kardashians” got last week in that slot– 1.1 million, or ever the 800K the K’s have averaged this season.

The only awards show that does worse is the Independent Spirit Awards, with 95,000 viewers.

People’s Choice has long been a joke among awards shows. The winners are pre-selected by publicists and agencies. I would almost go so far as to say they’re paid for under the guise of licensing or “promotional consideration.” How else in the world would “Fifty Degrees of Grey Pt. 3” win Best Dramatic Movie?

Mostly, celeb show up for the publicity. But this may be the end. The show is so devalued that it can only hurt real awards show– real as they are. E! should be persuaded to stop it now.

Roger Friedman
Roger Friedmanhttps://www.showbiz411.com
Roger Friedman began his Showbiz411 column in April 2009 after 10 years with Fox News, where he created the Fox411 column. His movie reviews are carried by Rotten Tomatoes, and he is a member of both the movie and TV branches of the Critics Choice Awards. His articles have appeared in dozens of publications over the years including New York Magazine, where he wrote the Intelligencer column in the mid 90s and covered the OJ Simpson trial, and Fox News (when it wasn't so crazy) where he covered Michael Jackson. He is also the writer and co-producer of "Only the Strong Survive," a selection of the Cannes, Sundance, and Telluride Film festivals, directed by DA Pennebaker and Chris Hegedus.

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