Friday, April 19, 2024

Exclusive: Kanye’s Sudden Political Backtrack Stems from Looming Business Disaster, Fashion Industry Report That He’s “Wacky” and “Edgy” with High “Negative Qualities”


Kanye West– wasn’t he just in Trump’s office praising and hugging the reviled president? Hasn’t his Trump already hurt his businesses? Yes and yes.

Now Kanye has Tweeted that he’s leaving politics, getting back to fashion. He’s ditching Trump and Candace Owens all the controversy of “slavery is a choice.”

What happened? $$$$$  ka ching. Follow the money.

Kanye is about to release three new styles of sneaker through Adidas. His current Yeezy’s aren’t selling. Now it’s Christmas, and he’s got to make his deal with Adidas work.

Second, on November 23rd comes an album postponed from a few weeks ago called “Yandhi.” The prior album, “Ye,” was a bust. “Yandhi” has to actually sell copies. Right now, he’s lost his base in the black audience and most of the white audience. “Ye” sold 60,000 actual copies, 250K all in with streaming. That doesn’t pay for first class trips around the world.

But a new article in trade paper Footwear News is devastating to Kanye’s sneaker brand Yeezy. The article cites a study done by and states: “Kanye’s behavior has also had a large impact on consumers’ perception of him, with Spotted’s data showing that consumers see Kanye as “wacky,” ranking higher than 97 percent of other celebrities for this attribute.”

More from the article:

According to Comenos — whether solo or with the Kardashians by his side — Spotted does not find West’s fame to be worth the danger.

“Overall, he’s an extremely risky choice, and not someone I’d be recommending to a brand in the fashion space…There are a lot celebrities out there that can help a brand be perceived as more edgy — and they don’t have these other negative qualities [such as being] erratic, rebellious or negatively outspoken, where Kanye ranks high.”



Roger Friedman
Roger Friedman
Roger Friedman began his Showbiz411 column in April 2009 after 10 years with Fox News, where he created the Fox411 column. His movie reviews are carried by Rotten Tomatoes, and he is a member of both the movie and TV branches of the Critics Choice Awards. His articles have appeared in dozens of publications over the years including New York Magazine, where he wrote the Intelligencer column in the mid 90s and covered the OJ Simpson trial, and Fox News (when it wasn't so crazy) where he covered Michael Jackson. He is also the writer and co-producer of "Only the Strong Survive," a selection of the Cannes, Sundance, and Telluride Film festivals, directed by DA Pennebaker and Chris Hegedus.

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