Wednesday, May 20, 2026

Life Itself, a Box Office Disaster: Amazon Studios Bets on “This is Us” Creator, and Bombs with $2.1 Mil Weekend

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Amazon Studios, like Netflix, wants hit movies of their own so badly they can taste it. They’ve made valiant tries, and even come up with one Oscar worthy film, “Manchester by the Sea.”

On Friday they released Dan Fogelman’s “Life Itself” into 2,609 theaters– a wide release certainly. But the results are daunting– just $760,000 for the night in ticket sales. UPDATE  “Life Itself” made  $2.1 million for the weekend.

The movie comes from the writer-director of the hit NBC show, “This is Us.” I guess it should have been a bad omen that NBC’s Universal Pictures didn’t release the movie. They, wisely, knew.

Fogelman has been kvetching that male reviewers didn’t understand his hideous film. But women reviewers didn’t like it, either. There is nothing to like whatsoever. It’s a big mess, full of good actors trying to make sense of the crazy, over written, under thought, screenplay. I’m personally offended because it takes place in my neighborhood and involves a city bus killing someone. Thanks, we have enough problems.

Amazon Studios will have to write this off and ponder anew their strategy. They are sitting on Woody Allen’s “A Rainy Day in New York” because they’re scared of false accusations against the great filmmaker. That is also a problem. It takes courage to release films. I am sure that the actual people at Amazon Studios are having headaches from the produce (as in lettuce, not produce as in producers of films) department. Believe me, no people who “absolutely hate” Woody Allen for the wrong reasons, armed with inaccurate info, are going to buy TVs somewhere else on line.

 

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Roger Friedman
Roger Friedmanhttps://www.showbiz411.com
Roger Friedman is the founder and editor-in-chief of Showbiz411. He wrote the FOX411 column on FoxNews.com from 1999 to 2009 and previously edited Fame magazine and wrote the "Intelligencer" column at New York magazine. His bylines have appeared in The New York Times, The Washington Post, the New York Daily News, the New York Post, Vogue, Details, and the Miami Herald. He is a voting member of the Critics Choice Awards (Film and Television branches), and his movie reviews are tracked by Rotten Tomatoes. is articles have appeared in dozens of publications over the years including New York Magazine, where he wrote the Intelligencer column in the mid 90s and covered the OJ Simpson trial, and Fox News (when it wasn't so crazy) where he covered Michael Jackson. With D.A. Pennebaker and Chris Hegedus, he co-produced the 2002 documentary "Only the Strong Survive," which screened at Directors' Fortnight at the Cannes Film Festival.

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