Thursday, May 21, 2026

Ratings: Sacha Baron Cohen’s “Who is America?” Sticks to Average 300K Viewers, Last Place at 10PM Sunday

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Sacha Baron Cohen’s “Who is America?” has settled into a weekly average number of viewers: 300,000. This week it was 313K, last week a little under, etc. It’s never more than that. He’s found his audience. They are loyal. But the show is in last place in its time slot on Sundays, beaten by everything else on cable.

It doesn’t seem to matter what the press is from the prior week. This week, SBC failed to get a local politician in Utah to fall for being called a pedophile.David Pyne, national director of the Utah Republican Assembly, turned out to be a smart cookie. He’s probably a bad guy but I liked him for smelling a rat.

The big get was Sheriff Joe Arpaio, who’s not exactly a member of Mensa to begin with. SBC just kept talking and talking until he’d convinced Joe to say he’d give Trump oral sex. Arpaio would have agreed to anything at that point. It was a lot of fun.

I like the show, and I’m watching it. So I’m one of the 300,000– although this week Spectrum couldn’t manage to provide Showtime at 10pm. It was weird, but the main Showtime channel wouldn’t register. Spectrum is being booted from New York State for a good reason.

Showtime’s David Nevins said this week that the network wants more of “Who is America?” and why not? It’s cheap to produce. Nevins said he was on the fence about a show I really love called “I’m Dying Up Here” and said nothing about their best show, “Billions,” which should have been on HBO.

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Roger Friedman
Roger Friedmanhttps://www.showbiz411.com
Roger Friedman is the founder and editor-in-chief of Showbiz411. He wrote the FOX411 column on FoxNews.com from 1999 to 2009 and previously edited Fame magazine and wrote the "Intelligencer" column at New York magazine. His bylines have appeared in The New York Times, The Washington Post, the New York Daily News, the New York Post, Vogue, Details, and the Miami Herald. He is a voting member of the Critics Choice Awards (Film and Television branches), and his movie reviews are tracked by Rotten Tomatoes. is articles have appeared in dozens of publications over the years including New York Magazine, where he wrote the Intelligencer column in the mid 90s and covered the OJ Simpson trial, and Fox News (when it wasn't so crazy) where he covered Michael Jackson. With D.A. Pennebaker and Chris Hegedus, he co-produced the 2002 documentary "Only the Strong Survive," which screened at Directors' Fortnight at the Cannes Film Festival.

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