Tuesday, April 23, 2024

No Direction: Zayn Malik’s Second Single in Two Weeks, “Too Much,” Not Enough, Fails to Chart, Sells 32 Copies


UPDATE MON AFTERNOON: The total number now is 32 according to Buzz Angle. The 13 was from last week. Another 19 have been added. I’m writing this not as a knock agains Zayn or his records, but as a cautionary message to him and his management. You can’t keep releasing music without backup support. This is the result.

EARLIER What the heck is going on?

Two weeks ago, One Direction’s Zayn Malik released his fifth single from a still unreleased album. None of them had charted. The same went for “Sour Diesel,” a funky crunchy song that came with a video featuring an orgy. “Sour Diesel” went sour over night, and failed to chart. It’s sold around 10,000 copies.

This past Thursday, without warning, Zayn released another single, called “Too Much.” This one features Timbaland, the producer who’s brought magic to a lot of records particularly by Justin Timberlake. From Thursday through Saturday, according to Buzz Angle, “Too Much” did not enough. It sold 13 copies. I watched it hit 45 on iTunes for an hour, drop to 85, and then drop off completely.

On amazon.com’s digital music chart, “Too Much” is around number 2,200. No one bought it or listened to it.

The only good news is 2.5 million views on YouTube. “Sour Diesel” has around 3 million views on YouTube cumulatively. But it’s not clear what that means. So dog and cat videos.

Something weird is going on here. Clearly, there’s no coordination, management, etc. And why is RCA going along with no strategy?



Roger Friedman
Roger Friedmanhttps://www.showbiz411.com
Roger Friedman began his Showbiz411 column in April 2009 after 10 years with Fox News, where he created the Fox411 column. His movie reviews are carried by Rotten Tomatoes, and he is a member of both the movie and TV branches of the Critics Choice Awards. His articles have appeared in dozens of publications over the years including New York Magazine, where he wrote the Intelligencer column in the mid 90s and covered the OJ Simpson trial, and Fox News (when it wasn't so crazy) where he covered Michael Jackson. He is also the writer and co-producer of "Only the Strong Survive," a selection of the Cannes, Sundance, and Telluride Film festivals, directed by DA Pennebaker and Chris Hegedus.

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