Friday, April 19, 2024

Sacha Baron Cohen’s “Who is America?” Drops to Just 161K Viewers, 50 Percent Less than Last Week, Ranked 143 Out of 150


Sacha Baron Cohen’s “Who is America” is a bust ratings wise. On Sunday the show dropped to 161,000 viewers, about half of the prior week’s 327K. It is ranked 143 out of 150 cable shows.

Showtime insists that “Who is America” is a hit because last week ratings went up through the week thanks to delayed viewing.

But what’s happening is that no one is coming to the show at its appointed time. That’s because Showtime does not advance publicity for it. The publicity comes after the show airs. Then curiosity seekers stream it or seek it out on Showtime on Demand.

The reality is, no one’s making it appointment viewing.

Meantime, Cohen’s second episode was another half hour of duping stupid people into doing or saying idiotic things. A George State Rep– who’s obviously an idiot– was conned into such an embarrassing segment that his career is now over. He repeatedly said the N word, then cut the penis off a black life sized doll. But he was a bad guy anyway.

In Arizona, a group of small town people showed their innate racism and ugliness. I said it was like shooting fish in a barrel. But almost everyone I know disagreed and said the people deserved to be outed as horrible racists.

A “Bachelorette” contestant was revealed as an idiot, too. Who cares?

Dick Cheney– now that, I’m into. Cheney withstood a barrage of “Bush” and “Dick” jokes. Cohen’s character asked him about his infamous hunting accident. That was funny. Cheney is evil, so go for it.

Showtime says Episode 1 instigated a record number of sign ups for their service, by the way. I’m sure it did. But this is running just like “Twin Peaks” last summer– low ratings on the Sunday followed up latecomers during the week. “Twin Peaks” also had no previews.



Roger Friedman
Roger Friedman
Roger Friedman began his Showbiz411 column in April 2009 after 10 years with Fox News, where he created the Fox411 column. His movie reviews are carried by Rotten Tomatoes, and he is a member of both the movie and TV branches of the Critics Choice Awards. His articles have appeared in dozens of publications over the years including New York Magazine, where he wrote the Intelligencer column in the mid 90s and covered the OJ Simpson trial, and Fox News (when it wasn't so crazy) where he covered Michael Jackson. He is also the writer and co-producer of "Only the Strong Survive," a selection of the Cannes, Sundance, and Telluride Film festivals, directed by DA Pennebaker and Chris Hegedus.

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