Thursday, April 18, 2024

Sacha Baron Cohen’s New Show Starts Tonight, It’s Not Even Featured on Showtime’s Website


Showtime is in a lot of trouble.

They got 21 Emmy nominations this week, as opposed to HBO’s 108. None of the Showtime nominations were for Best Drama, Comedy or Limited Series. There are a few actors, and mostly technical awards. The entire “Billions” series was ignored. Claire Danes and Liev Schreiber, two of their best actors, were omitted. It’s a mess. They couldn’t even get attention for “I’m Dying Up Here”– a really great series– starring Oscar winner Melissa Leo.

Tonight they debut a very funny series from Sacha Baron Cohen called  “Who is America?” Cable ratings take a day to process, so we won’t know how this series did until Tuesday. I won’t be surprised if the ratings aren’t great. Showtime isn’t even featuring “Who is America?” on the home page of their website. Indeed, go to– you can’t click on anything to find info about their shows, when they’re on, what’s on tonight, nothing.

Then go to You will learn that Amy Adam’s acclaimed series, “Sharper Objects,” is on tonight at 9pm. Click on the photo and it takes you to the show’s website. That is HBO. It’s all clean and efficient, run sensibly and like a machine. Showtime is a mystery.

I don’t know what the problem is, but maybe they should try and fix it.

As for Sacha’s series, the first episode is hilarious. I hope people see it. Maybe the “Billions” audience will pick it up. Poor “Billions.” Such a great show.

Roger Friedman
Roger Friedman
Roger Friedman began his Showbiz411 column in April 2009 after 10 years with Fox News, where he created the Fox411 column. His movie reviews are carried by Rotten Tomatoes, and he is a member of both the movie and TV branches of the Critics Choice Awards. His articles have appeared in dozens of publications over the years including New York Magazine, where he wrote the Intelligencer column in the mid 90s and covered the OJ Simpson trial, and Fox News (when it wasn't so crazy) where he covered Michael Jackson. He is also the writer and co-producer of "Only the Strong Survive," a selection of the Cannes, Sundance, and Telluride Film festivals, directed by DA Pennebaker and Chris Hegedus.

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