Tuesday, May 28, 2024

Beyonce, Jay Z Gamble on Tidal Release Fails, Surprise Album Debuts at Number 2, Beaten by Boy Band 5 Seconds of Summer


The Carters made a bet on a kooky release, and lost.

Beyonce and Jay Z’s surprise duet album, “The Carters,” finished at number 2 for its debut week. The popular star couple lost in sales and streaming to boy band Five Seconds of Summer.

The Carters’ problem was two fold. First, they popped on Saturday at 6pm Eastern, a day and a half after the official release week began.

Second, all weekend their album was only on Jay Z’s Tidal streaming service. By foregoing iTunes, Spotify, Apple Music and Amazon until Monday or Tuesday, they lost sales and momentum. Maybe they have so much money they don’t care. But I’ll be their respective labels, Universal and Columbia, aren’t so happy.

For the week, “The Carters” sold 70,000 downloads. *There’s no CD. Another roughly 55,000 came from streaming. That’s not much streaming considering their star power. The Tidal release killed them. Total 125K all in.

Five Seconds of Summer narrowly edged Bey and Jay out. They did an all in total of 139,802. Of that 114K was paid downloads and CDs.

Of interest: without The Carters’ album divided among three labels, Columbia Records would not have a single title in the top 50. They have been dry for a year. Bone dry. I don’t understand why. Everyone’s been waiting for news of a signing, or a great release from Columbia’s new president, Ron Perry. So far, though, it’s crickets. Come on, Columbia!


Roger Friedman
Roger Friedmanhttps://www.showbiz411.com
Roger Friedman began his Showbiz411 column in April 2009 after 10 years with Fox News, where he created the Fox411 column. His movie reviews are carried by Rotten Tomatoes, and he is a member of both the movie and TV branches of the Critics Choice Awards. His articles have appeared in dozens of publications over the years including New York Magazine, where he wrote the Intelligencer column in the mid 90s and covered the OJ Simpson trial, and Fox News (when it wasn't so crazy) where he covered Michael Jackson. He is also the writer and co-producer of "Only the Strong Survive," a selection of the Cannes, Sundance, and Telluride Film festivals, directed by DA Pennebaker and Chris Hegedus.

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