Monday, June 17, 2024

Soap Suds: “Young and the Restless” Has Lost 1 Million Viewers Since Late December, Where Did They Go?


See if you can remember back to the week of December 2017. “The Young and the Restless” scored its highest ratings in years– 4.8 million viewers.

Well, on Friday, June 1st, “Y&R” scored just 3.8 million fans. In the space of five months, the number 1 raed daytime drama somehow shed 1 million viewers.

The total viewers came to 4.169 million. Back during December 19th, the total was 4.8 million, with three days in a row between 4.7 and 4.8 million.

Where did everyone go? Of course, more people are at home during Christmas week, but still you have to wonder if executive producer Mal Young, who is also the head writer, is maybe not getting things right. And that’s kind of startling.

Over at “General Hospital,” the trouble continues. For that last week of May, the show remained in fourth place in the key demos, 18-34, 18-49. That’s fourth place out of four. All the soaps are down, and the number do get smaller in the summer unless the writers can captivate younger people on school vacation. But they also have to stick to their respective shows’ strengths. Too often the executive producers lose sight of that. That’s why there are only four soaps left on the air.

As for “Young and the Restless,” they’d better get it together fast.


Roger Friedman
Roger Friedman
Roger Friedman began his Showbiz411 column in April 2009 after 10 years with Fox News, where he created the Fox411 column. His movie reviews are carried by Rotten Tomatoes, and he is a member of both the movie and TV branches of the Critics Choice Awards. His articles have appeared in dozens of publications over the years including New York Magazine, where he wrote the Intelligencer column in the mid 90s and covered the OJ Simpson trial, and Fox News (when it wasn't so crazy) where he covered Michael Jackson. He is also the writer and co-producer of "Only the Strong Survive," a selection of the Cannes, Sundance, and Telluride Film festivals, directed by DA Pennebaker and Chris Hegedus.

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