Thursday, April 25, 2024

Paul McCartney May or May Not Be Releasing New Music Tonight Without a Marketing Plan


Is this the art work for a Paul McCartney album or single? Hell if I know. Maybe. I guess we’ll see if that whole build up on Instagram and with James Corden means anything or not.

This photo is the latest to appear on McCartney’s Instagram. I hope he’s not just dumping a surprise album tonight. Five years ago, his last album, called “New,” sold around 250,000 copies. McCartney may not be aware that a) albums don’t sell b) albums by old rock stars don’t sell and c) if you want them to sell, a marketing campaign helps.

But maybe he does know this and doesn’t care. McCartney’s tours are the money makers, and they are sensational. So maybe, given that, he doesn’t need a marketing campaign.

We did hear this song via McCartney’s Liverpool stop this week. It sounds good. Maybe it’s the single. I’ll be at the “Gotti” premiere, so we’ll have to wait and see.


Roger Friedman
Roger Friedman
Roger Friedman began his Showbiz411 column in April 2009 after 10 years with Fox News, where he created the Fox411 column. His movie reviews are carried by Rotten Tomatoes, and he is a member of both the movie and TV branches of the Critics Choice Awards. His articles have appeared in dozens of publications over the years including New York Magazine, where he wrote the Intelligencer column in the mid 90s and covered the OJ Simpson trial, and Fox News (when it wasn't so crazy) where he covered Michael Jackson. He is also the writer and co-producer of "Only the Strong Survive," a selection of the Cannes, Sundance, and Telluride Film festivals, directed by DA Pennebaker and Chris Hegedus.

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