Sunday, April 21, 2024

NBC Saves “Brooklyn Nine Nine” Five Years After Passing On It, a Perfect Tie in to Fallon, Meyers, and “SNL”


Five years ago, NBC Universal could have had “Brooklyn Nine Nine.” It would have made sense. The co-creators came from the network’s “Parks and Recreation” which starred “Saturday Night Live”‘s Amy Poehler. The new show starred Andy Samberg, straight off “SNL” and also a big star.

Made sense, right? But they passed. And Fox took “Brooklyn Nine Nine.” For five seasons they protected it, and then the Samberg show was cancelled.

Yesterday, surprise! NBC came to the rescue and saved the cop comedy. They “welcomed it home.” Good move, just five years late.

What’s so smart about bringing “Brooklyn Nine Nine” to NBC is that it can be cross promoted with Jimmy Fallon and Seth Meyers’ late night shows, and with “SNL.” It’s actually a marketing dream come true. “SNL” actors can appear on Samberg’s show and vice versa. They could even have an episode with Alec Baldwin as Trump coming to Brooklyn for a visit!

Losing “Brooklyn Nine and Nine” and “New Girl” (which wrapped its seven year run) isn’t great for Fox. They did pick up Tim Allen’s “Last Man Standing,” guaranteeing them big numbers in the 50+ demo.

Roger Friedman
Roger Friedman
Roger Friedman began his Showbiz411 column in April 2009 after 10 years with Fox News, where he created the Fox411 column. His movie reviews are carried by Rotten Tomatoes, and he is a member of both the movie and TV branches of the Critics Choice Awards. His articles have appeared in dozens of publications over the years including New York Magazine, where he wrote the Intelligencer column in the mid 90s and covered the OJ Simpson trial, and Fox News (when it wasn't so crazy) where he covered Michael Jackson. He is also the writer and co-producer of "Only the Strong Survive," a selection of the Cannes, Sundance, and Telluride Film festivals, directed by DA Pennebaker and Chris Hegedus.

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